Willow & Clay
Show how a small maker can sell online without the store feeling generic or hard to manage.
- Industry
- Retail and e-commerce
- Project type
- E-commerce concept
Overview
The situation.
A storefront concept for an independent maker with a small, considered catalog and no desire to manage a complicated system.
The challenge
Small catalogs look thin in templates designed for hundreds of products, and product photography has to do far more work.
Objectives
- Make a short catalog feel intentional rather than incomplete
- Keep checkout short on a phone
- Keep day-to-day product management simple for one person
Approach
What we did.
Treat each product as an editorial feature with room to breathe, and keep the path from product to checkout to three steps.
Services provided
- Store structure and merchandising
- Custom visual design
- Product template design
- Checkout and shipping configuration
- SEO foundations
Design solution
A cream canvas, large product imagery and a two-column grid that never feels sparse. Type stays small and precise so the products carry the page.
Functionality
- Product catalog with variations
- Cart and checkout
- Shipping configuration
- Product structured data
Before and after
What changed.
Before
Concept starting point: products listed in a social shop with no size, material or shipping detail.
After
A focused catalog where every product page answers material, size, shipping and returns.
No performance claims for this project
This is a concept build, so there is no live traffic or conversion data to report. Results are only published here when they come from a real, measured client project.
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